You can't go through a popular place to have lunch without seeing some food trucks with long queues of clients. 

Why are food trucks so popular?

There are some benefits in running a food truck. Keep on reading to know some of the best.

1. Always have the perfect location

Location is everything, as happens with most of the restaurants. If you're not located in a priviledge place, you could have severe problems to get some clients. 

Location is a great advantage that food trucks have: owners don't have to limit themselves to just one place.

Food trucks can try different locations at different moments and see where they get more benefits. As they have basically a business on roads, they can go in search of clients. 

A food truck owner could decide whether to stay in a place during lunch time or to choose a different place for dinner.

2. Your food truck is free advertising

The average business spend about the 7% or 8% of their incomes on advertising. Enterprises that are in a permanent place strive to do advertising to create brand awareness.

Food trucks, on the other hand, are a moving billboard. Every time they go around the city, they get free advertising.

If a restaurant also has a food truck, food truck can advertise the restaurant location and that's excellent for the brand.

The more people see your food truck in the street, the more recognizable will be your brand.

3. An experimental lab

When clients go to a restaurant, they expect certain things on a menu. It's not very easy for a restaurant to change the menu in a limited period of time. 

Food trucks, on the other hand, have short menus and that allows them to change it more frequently and experiment with more food options. 

Restaurants that also have a food truck can experiment with new elements on the menu before making them permanent.

4. Explore new catering opportunities

Enterprises can expand with the help of a food truck and try catering opportunities. A food truck is basically a moving kitchen that can go everywhere.

It's much easier for food trucks to transport food around the city, so they can get get more jobs if they offer catering options. 

5. Keep expenses to a minimum

Although food trucks are a great investment, they're not as expensive as a traditional restaurant.

Food trucks are cheaper when talking about food and initial costs. Also, growth costs are much lower for food trucks.

If you want to add a second location to your business, adding a food truck is definitely a more rental option than expanding to a permanent second location.