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Food truck trailers are usually very busy and profitable in summer. But there are slower periods, and winter is one of those.


In summer, pedestrian traffic is higher, which means more clients. When it's cold, you must do an extra effort to attract people to your truck.


Do you know what to do when night comes and sales decrease?


Luckily, we do. Are you ready to discover what kind of seasonal market you need to keep healthy your clients data base? Then, check our list of advice on Christmas marketing and keep walking!




Offer seasonal options of your food and drinks


One sure way to keep your customers is changing your menu for the holidays. If you're the only fast food truck offering must-have food or drinks, clients will come regardless of the weather.


Think about some funny advertising ideas for parties, like latte eggnog or christmas burritos. Install a pizza oven in your food truck and offer seasonal decoration options. 




Create an earning loyalty program 


This is fantastic all over the year, but this can really be helpful on holidays. Give points to your clients with every sale and give them something free once they have reached a certain number of points. 


When clients sign up for the programme, request their email. Once you have a customers' email list, create a regular newsletter. Promote your new dishes, organise contests and offer exclusive discounts. 


You could also offer exclusive access for your clients to a VIP event if they reach certain number of points. Host a seasonal party a few days before Christmas, invite your most loyal customers and give them free food. You will make a little money selling drinks, but the most important thing is that you will increase your customers' loyalty.




Catering offer


Your food truck doesn't have to be on the pavement. Is a big event or wedding coming up? Many corporative parties take place during this season. Start offering your service for these celebrations. 


At christmas time, focus on christmas campaigns. Tell your clients that you can prepare the christmas party of their office or set a shop in a local christmas market.


Of course, you'll have to take a day off your usual business, but you'll probably make the same money or even more. 


Everybody celebrates this season. Events offer a constant flow of business. 





Keep your Instagram profile on point



Mustn't upload the same images all over the year. Keep it friendly and funny.


Are you looking for some christmas marketing ideas? It could be as simple as your staff wearing christmas jumpers. If you have a dog, upload a photo of them wearing reindeer horns. The thing is you apply a good marketing plan on your food truck.


Do you have a special seasonal packaging? Upload a photo when you have stock. Basically, put people in the mood for two things: holidays and food.




Divide your clients into segments


Dividing your clients into segments is a key feature. Although you can use it all over the year, it is specially effective during holidays. 


Facebook and Google will allow you divide your clients into segments and address a certain age or profession group.


Think about what it means to find and order from your truck food and who finds it especially exhausting. For example, consider targeting older people who are more likely to be grandparents.


Park near the hot spots for Christmas shopping and encourage them to come to your food truck while they're buying christmas presents to their grandchildren. 



Give a percentage of profits to charity


Christmas holidays is a season of giving, and that applies to businesses as well. Think of a cause that inspires you.


Maybe you'd like to help homeless people to stay warm and fed this winter. Maybe you deeply care about animals or help the hungries get some extra food in their bellies. 


Take a small percentage of your profits and give it to charity. This is great for some reasons: