What would happen if your food truck became the most popular new business in town? It doesn't matter how good your food is, becoming a successful business depends mostly on knowing how to apply marketing strategies for food trucks.
Unfortunately, many food trucks owners don't know how to commercialize their food truck to the next level.
A good social network strategy can help to drive your business. Keep on reading to learn more about how to improve this strategie and reach success!
1. Sell your menu
Many food trucks owners think that their social network strategies should be limited to social network platforms. Actually, many initiatives for social networks take place "out of the screen"
For example, social network users will like to check your menu online before they go to your food truck. That gives you the perfect chance to liven up your menu before posting it.
Try to add many images and a flashy cover. Don't be afraid of selling more: recommend some dishes and drinks to get the maximum flavor!
2. Make it visual
We have previously talk about the importance of making your menu visual. However, that knowledge can be used on your strategie for social networks.
Although that's not the only thing that matters to your clients, most of them have seen your social network site to get more information about your food. That's the reason why you have to use professional photographs of your most delicious and flashy dishes.
Show those images on your posts and encourage your clients to click "like", comment and share your posts. This helps to draw new client's attention while you turn your old clients into ambassadors of your brand.
3. Use QR codes
So far we have centered on how social networks can attract new clients to your food truck. But, have you wondered how to lead your fast food clients to your social network sites?
A reliable way to do this is using a QR code. Clients just scan the code with their smartphones and are instantly taken to your social network sites.
You can use a similar strategy to attract clients to your website. It is highly effective because it simplifies the process of finding your truck online.
4. Cross-platform
How many social network platforms does your enterprise use? Probably you would rather add a new platform (maybe two or three).
Different social network platforms have several strengths and benefits. Facebook makes easier to interact with your clients and to track your analysis.
On the other hand, Instagram makes easier focus on your best food photographs and share them with the online users.
Keep in mind that various third-party apps help you publish and schedule your future posts.
This helps you publish to multiple apps without giving up your free time.
5. Advertise important events
Social networks are the perfect way to advertise your food truck, when they're used correctly. And those advertise should center mainly on main events.
Are you introducing a new dish, or taking part in a party in the city centre? Use your social networks to let your clients know what's happening.
Those adverts build interest and from mouth to mouth advertising, so anyone who knows about these ads, will go to the next important event you do.
6. Online vouchers
The fastest way to reach your client's heart is through their wallet. That's why you have to post vouchers and sales only available online.
Clients will get an instant reward from the ability of saving money. And having those sales happen on a regular basis (posting new ones once a month, for example) is an excellent way to make your clients come back.
The more they save, the more they buy. And they will be pleased to tell others about the excellent sales they found online.
7. Commit with your clients
Marketing on social networks must different to traditional marketing. If all your posts are mere advertising, it will reject the clients who prefer something more substantial.
That's why you should publish some posts to interact with your clients. For example, you can let your clients vote which one will be your next new dish. Or you can ask them to post some photos of their favourite dishes from your business.
Inviting to such engagement increases loyalty and helps your community thrive.
8. All the analysis all the time
Redesigning your marketing strategies for your food truck on social networks means making some significant changes. It's important to understand if those changes are having a big impact on your business.
First, don't forget to use the analysis of your chosen social network platform. Facebook, for example, provides you an easy way to see all the users engagement with you professional site.
Second, try to make a cross reference of those analytic results with your incomes. If you can link the growth of clients to new social network strategies, that means you're on the right track.
9. Regular posting
Keeping your clients online is as important as keeping them offline. To do this, you need to post new content regularly.
If you only publish post once or twice a month, you won't have much participation from your client. Also, a low post count can keep your page buried by social media algorithms.
Try to commit to posting once a day o several times a week. That will give loyal customers something to wait for without clogging their timeline.
10. Synergy of networks
Fortunately, you don't have to reinvent the wheel when you reinvent your social media strategies. Old techniques like networking still work wonderfully.
Let's say you want to be a brand that many people trust. One of the easiest ways to do this is to partner with an existing brand.
Try to find a known blogger or influencer of food to create original content about your food truck.
This technique builds credibility with potential customers while allowing you to benefit from someone else's onboard audience.