Winter season is one of the hardest for Food Trucks, because there are fewer people around and it's less probable that clients wait until lunch time.

As a result, many Food Trucks close during this season, but there's still an opportunity for your Food Truck to be profitable. 

Here's our list of 6 easy things you can do to prepare your Food Truck for the winter and make sure your business is still profitable.

1- Prepare the trailer

Freezing conditions and low temperatures not only affect clients. Snow tires are essential for Food Trucks in winter. Food Trucks are heavy and prone to slip when it's bad weather. 

Snow tires offer more traction and will make you feel safer. It could also be a good idea to install some heaters inside the Food Truck, so that your employees could be warm and comfortable. 

2- Offer catering service

It's an excellent way to "trick" the coldest season of the year: offer your food (and reinforce your brand) in weddings, parties and any kind of events. The catering will bring you incomes that will be very necessary during the off season. It will also give you the opportunity to reach people that have never eaten in your fast food truck and could potentially become your new clients. 

3 - Sign up for local events

It's true that social events are not so common in winter as they are in summer and spring, but that doesn't mean we should overlook them. There are recitals, sport events, public events and exhibitions that can be valuable business opportunities, as they usually attracts people who want something to eat or drink there. 

It's worthwhile discovering if near towns organize monthly events, since these events will attract masses despite the low temperatures. 

4. Build alliances with local business 

One of the best ways to keep your activity in winter is to build alliances with local businesses. You can complement your business with a bar that doesn't offer any food, for example. 

Another option could be approaching the enterprises and offices around and see if they could be willing to do an exclusive lunch or let you park outside their building. 

You can also offer them to give incentives, like free drinks or discounts, to their employees, in order to attract more people to your Food Truck.

5- Seasonal options

The off-season is an excellent moment to try new meals, but you should consider if they are suitable for that time of the year. For example, you could present a new hot chocolate or a hearty spiced lentils stew. 

6- Find your stop 

When the weather is good, it's more probable that people go out for lunch and have a walk, so you'd better have your truck in a place with constant crossing.

On the other hand, in winter is less probable that people walk long distances to get some food, so it's a must that you find a central location visible from the offices and public spaces nearby. 

Once you had found your place for the day, you can public your location on your social networks, so that your fans know where to find your Food Truck.

If you change your menu, work with local businesses and find events and opportunities, you can keep open and make money.

So, instead of closing your Food Truck during the winter months, consider these 6 pieces of advice and you could keep your business profitable all the year.

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